News and Insights

Automation Isn’t About Speed. It’s About Consistency.

Automation Isn’t About Speed. It’s About Consistency.

Automation Isn’t About Speed. It’s About Consistency.Jeff Brown

Automation is often sold as acceleration. This long-form article explains why consistency is the real value for small businesses.

Automation and AIAutomation
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Five Automations Every Service Business Actually Needs

Five Automations Every Service Business Actually Needs

Five Automations Every Service Business Actually NeedsJeff Brown

Most service businesses don’t need dozens of automations. This article outlines the few that consistently deliver value through responsiveness and follow-through.

Automation and AIAutomation
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AI for Small Businesses: What’s Useful Today (and What Isn’t)

AI for Small Businesses: What’s Useful Today (and What Isn’t)

AI for Small Businesses: What’s Useful Today (and What Isn’t)Jeff Brown

A grounded look at practical, low-risk AI applications that help small businesses today, and where AI still creates risk.

Operational StrategyAutomation and AIAutomationAIOperations
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AI Isn’t the Problem. The Way We’re Using It Is.

AI Isn’t the Problem. The Way We’re Using It Is.

AI Isn’t the Problem. The Way We’re Using It Is.Jeff Brown

Generative AI can be incredibly useful—or quietly destructive—depending on how you use it. This post explains why handing AI the wheel is a mistake, and how treating it as a thinking partner leads to better results.

Digital StrategyAutomation and AIAI Ethics
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