If you own or run a home service business—plumbing, landscaping, pressure washing, roofing, HVAC—your customers are researching you online long before they pick up the phone.
According to the Better Business Bureau, up to 80% of people check out a company’s website before making a decision, and 30% won’t even consider a business without one.
That means your website isn’t just a placeholder. It’s your first impression, your sales tool, and your credibility—all rolled into one.
Here are five reasons why it’s time to invest in a modern, high-performing website:
1. Your Website = Your Credibility
People judge your business based on what they see online. In fact, 75% of users say they assess a company’s credibility based on its website design (Stanford University). If your site looks outdated or doesn’t work well on a phone, it may be costing you business—without you even realizing it.
2. Google Cares If Your Website Is Mobile-Ready
In 2016, Google made a major update (nicknamed Mobilegeddon) that penalized websites that didn’t load properly on smartphones. If your site isn’t responsive—or still looks like it did in 2012—you’re likely showing up lower in search results than your competitors.
- Modern, responsive design ensures your site looks and works great on every device—and helps you stay visible in local search.
3. A Website Is a Competitive Advantage
It might surprise you, but 29% of small retail businesses still don’t have a website (source: Forbes). That means a well-designed, professional site can help you rise above the noise and make it easier for customers to choose you over someone else.
4. First Impressions Happen Fast
According to studies cited in the BBB article, you have just 50 milliseconds to make a good first impression with your website.
If your site loads slowly, looks cluttered, or is hard to navigate, users are likely to click away before you ever get the chance to earn their trust.
5. Better Tools Mean Better Business
An outdated website limits what you can do. Today’s sites can integrate with:
– Online booking tools
– Social media
– Customer reviews
– E-commerce and invoicing platforms
– CRMs and lead automation
If your current site can’t support these features, you’re missing out on efficiencies—and likely losing leads.
Final Thought: Your Website Should Work for You
Some businesses do fine with word-of-mouth. But in today’s digital-first world, your website can (and should) help drive visibility, leads, and trust—especially in competitive service industries.
A modern website doesn’t have to be complicated. It just needs to be:
– Mobile-friendly
– Easy to navigate
– Visually professional
– Optimized for Google
– Designed with your ideal customer in mind
If you’re unsure whether your current site is helping or hurting your business, we’re happy to offer honest, pressure-free guidance.
At Honeytree, we help home service businesses build high-trust, high-converting websites that perform—and we’re proud to be BBB A-rated as a reflection of how we serve our clients.
👉 Want a modern website your business? Schedule your no-obligation, zero-pressure discovery call now